Tie-ups


Bluepeter belief in providing the best to its customers and personnel paved way to the alliances it have had during its journey all these years

All the tie-ups have been done strategically to enhance Bluepeter technical know-how, capacity & network; and in the process also have provided many friends. BLUEPETER takes pride in maintaining & working with them over the time, sustaining both sides’ competitive edge.

It all started when GM approaching Bluepeter for Jack assembly way back in 1995. Bluepeter tied –up with one of the best German jack R&D and manufacturing company, M/s Stroz. This tie-up helped Bluepeter to ensure quality-cost competitive product to GM. This also sowed seeds in Bluepeter personnel for the next big step, indigenizing the mechanical jack which now it supplies to M/s Maruti-Suzuki.

Bluepeter has always tried to keep up beat with the industry trend to maintain its competitive edge. To fulfill the same, in 1997 it tied-up with one of the Italian companies, M/s Olas known for its expertise in progressive press dies / tools. This was done at a time when no one considered India to be hub for manufacturing compound press dies / tools let alone progressive. Along with dies / tools, Bluepeter also started exporting press tool designs to Italy.

Bluepeter knowledge quest took it places and led to tie – up with one of the companies from UK in 2003, M/s QLS Automotive. This was to increase Bluepeter knowledge base and provide its personnel with the best latest techniques making it move closer to world class systems, enabling it to provide customer delight.

What started as a journey for excellence for itself soon became a knowledge center for the entire industry, leading to impart trainings and assistance in up-gradation to varied other companies.

Bluepeter formed alliances with yet another European company in 2004, M/s Biasi, to provide state of the art, flexible, stylish central heating system. It looked at the need of today’s consumers and went on to ensure availability of the same – ‘nothing but the best for its customers’. With this alliance with Biasi, Bluepeter gets to provide a cost effect value added environmentally friendly centralized heating system & service to its customers.

To ensure global presence & competitiveness, Bluepeter formed alliances in 2007 with yet another best in tooling industry, M/s Meccanotecnica (Italy).

Bluepeter zeal for customer delight is like a fire in the belly which still makes this young man of 40 years tort globally, looking for friends – alliances to hold hands and achieve win-win situation.

MARKETING PHILOSOPHY


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